Concept — in production
Solum
Magnesium glycinate blend for people who wake up at 3am.
"I used to wake up at 3am every single night — until I found this."
- Hook (0-3s): Presenter in bed, tired, direct to camera, delivers the hook line.
- Agitate (3-10s): "I tried melatonin, blackout curtains, cutting caffeine — nothing worked. Turns out I was just magnesium deficient."
- Proof (10-20s): Cut to product in hand. "This knocked me out in under 20 minutes, and I actually wake up rested, not groggy."
- CTA (20-25s): "Link in bio — they’ve got a starter pack for new customers."